Setting priorities
Clichés were once considered insights; they shouldn't be ignored. 'Don't re-invent the wheel' comes to mind. We helped a mid-sized pharmaceutical company set their internal and external innovation priorities by discovering and applying key lessons from within and beyond the pharmaceutical industry.

Uncovering hidden value
Sometimes valuing a pipeline drug requires more than estimating how many patients will use it given label, price and competition assumptions. Sometimes it requires an entriely new way of thinking. We assisted a client who is creating a personalized medicine strategy for a drug that didn't fit into a traditional one-size-fits-all marketing paradigm.

Modeling to improve processes
As the above quote from Christensen and Raynor suggests, we believe that successful innovation is largely a predictable, if complex, process network. Intuition alone is not enough to grasp this complexity. In collaboration with Ventana Systems, we applied advanced system dynamics models to identify R&D process constraints for one of the world's most-admired drug companies.